vintage ad luggage tag, motorcycle rider

In early 1960 Fender continued to innovate, this time with its advertising efforts. The hugely popular, “You Won’t Part With Yours Either” campaign featured musicians with their guitars in the unlikeliest of situations including motorbiking, skydiving and of course, surfing. Be a part of our iconic history with a vintage ad, luggage tag. Tap into your adventurous self with these three iconic photographs in black and white. Your luggage will never look cooler coming off the plane, out of the car or boarding the train!